The distinct brands may be located to the different subdivided market, Thereby, company may obtain more market share, It may give the more selection to the consumers who are lowly faithful to someone brand, Thereby more consumers may be attracted by the company; 不同的品牌可以定位于不同的细分市场,从而可以使企业占有更大的市场份额,它可以给低品牌忠诚度的消费者更多的选择,从而可以赢得更多的消费者;